There are times I wish I could be more forthcoming about the nuts and bolts of the work I do on these overseas jaunts. Often I feel (correctly) constrained from violating client confidentiality, but on the other hand, if the client is talking about me, well, I guess it’s okay for me to talk about me, too. With that in mind, here’s a picture and blog post from the website of Y&R Brazil, the Brazilian branch of the worldwide ad agency Young & Rubican, and that’s who I’ve been working for here.
Quite the art shot, huh? I couldn’t have conceived such an indulgence better myself. And here’s what they had to say about me (how’s your Portuguese? Mine is nonexistent, so I hope they didn’t say I sucked.)
“Romancista, escritor, roteirista de séries de TV como Married with Children, professor da UCLA e fera no pôquer. É isso aí, John Vorhaus é um cara cheio de talento e está aqui na agência para dividir sua experiência com os Youngs. Na pauta do workshop Ferramentas Criativas, estão criatividade e storytelling!”
As far as I can tell, I’m a romancista. Well, okay, I’ll buy that… whatever it is.
Apart from imparting my wisdom, I actually carved out a little time for sightseeing, notably from high at0p the Banespa Bank building in downtown Sao Paolo.
And if you get the impression from this that “downtown Sao Paolo” goes a long way, trust me, you don’t know the half of it. Here’s the other half.
And there are at least two other other halves beside this one but, well, you get the idea: big, big city. Skyscrapers as far as the eye can see — and traffic that boggles the mind. I thought we had it bad in Los Angeles, but Sampa teaches me that, really, I know nothing of traffic. But this is a cool place and a deeply vibrant one. As in so many countries, there’s a friendly rivalry between the main cities of Sao Paolo and Rio de Janeiro (which I didn’t get to visit this time, but damn well will next time). It’s clear that if you want to have a professional career in the place where everything is happening, then you have to be in Sampa, just like in America you can love San Francisco or Chicago all you want, but if you really want to be in the center, it’s LA or NY for you. This thought is not lost on Brazilians: hence the sprawl; hence the traffic. Everyone is here because, uh, everyone else is here.
And by the way, while the rest of the world is struggling with recession, depression, concession and regression, Brazil is rocking. Consensus is that this country is riding a rising tide of prosperity. Optimism is palpable. It’s great to see. You almost can’t be here and not be happy about the road ahead. It’s uplifting.
And if you’re not uplifted enough, how about a little sugar to start your engine? What you see here is fresh sugar can about to be squeezed into a cup for your drinking and sugar-rushing pleasure.
And… sigh… there goes my diet.
And… sigh… there goes my visit. Tomorrow I fly home, after a whirlwind week (well, less) in a place I’ve immediately fallen in love with and am already plotting a return visit. This city and country are special, and the people who live here know it beyond doubt. I’ll close this post with a picture of a bunch of people you don’t know, but there’ all my new best friends, and I look forward to seeing them again.
More later, -jv